Walking in the streets, streets, advertising everywhere, now society, if you want to sell goods well, you have to know how to advertise goods. Advertising light box is a form of advertising. If you want to attract customers, you should do a good job in advertising light box. Then how to design advertising light box? Next, Jinan light box manufacturers will introduce relevant design methods for you.
Light box advertising is facing dynamic pedestrians, so the design should consider three factors: distance, perspective and environment. Generally speaking, in the open square and the sidewalk of the road, it is more convenient for people to see the advertising body of light box 5 meters or 10 meters above the head. The appearance and background of outdoor advertisement should be coordinated so as to produce visual beauty. The shape can be diversified, and the size should be determined according to the actual space and environmental conditions. Only by creating good gaze effect can advertisement succeed.
2. Simple design
One of the important principles of lamp box advertising design is simplicity, which is also the principle of Jinan light box production. The whole facility should be as simple as possible, novel in design, and leave enough imagination space for the audience under the principle of less and better. It is important to know that consumers' attention to advertising is inversely proportional to the amount of information on the screen. The more complex the picture is, the more confused the audience is. The simpler the picture, the higher the value of consumers' attention. This is a simple and effective feature.
How to consider the acceptance of mobile pedestrians in the design? Because the location and time of the audience through the advertisement are dynamic. Pedestrians don't accept boring pictures. Only simple pictures and display forms will surprise them, attract the attention of pedestrians and attract the audience to watch the advertisements. Therefore, the design of light box advertisement should pay attention to suggestiveness, pictures and text, and have bright spots to attract the audience.
4. Careful planning
A successful light box advertisement must have a strict plan. Designers should do some market research, analysis and prediction first, and then formulate the advertising graphics, language, color, object, publicity level and marketing strategy.
5. Reasonable graphic and copywriting design
Creative graphic design can attract people's attention. Graphics can be divided into advertising graphics and product graphics. Advertising graphics refer to the graphics related to advertising themes (characters, animals, plants, environment, etc.). ）Product graphics refer to the product graphics which are promoted and introduced in order to reproduce the appearance and elegant demeanor of the product, so that the audience can clearly see its appearance and internal functional characteristics. Therefore, we should strive to be concise and eye-catching in graphic design. Graphics should generally be placed in the middle of the vision, which can effectively grasp the audience's line of sight, guide them to further read the advertising copy, and stimulate resonance.
People can get access to advertising light box everywhere in life, do a good job of light box and attract customers. The above is the content of light box design introduced by Jinan light box manufacturer. For more information about lamp box design, please contact our customer service.